City College of San Francisco
David A. Dore
Home Bio SMBS 135   SUPV 234   E-mail
 
Introduction and Assignments
Customer Loyalty
Customer Satisfaction
Consumer Decision Making
Product Strategies
The Total Product
Legal Issues in Product Strategy
 
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Small Business Management, Justin Longnecker and Carlos W. Moore. Introduction and Assignments

 

Your Assignments

Read chapter 15 in your textbook.





Go through the topics in this lesson and try to visit all the websites provided by the links.


On the online discussion group, post some comments on what you believe are the most important elements in providing outstanding customer satisfaction to your clients/customers.

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