Study Questions for Introduction to Chapter 4, “Images” of Reading Culture

Questions written by Lizzie Brock

1. What do George and Trimbur mean by “cultural shorthand”?

1. What is your reaction to the “America: Open for Business” campaign?

1. What is cultural shorthand unable to control?

1. What do you think about using Sitting Bull’s ancestor to sell handbags?

1. What is visual syntax?

1. What do you think of using the peace symbol to sell Jeeps?

1. At what level of our consciousness do most ads function?