Midterm Grade Sheet    	Name______________________________         Grade____________

Is the grammar version free from errors in grammar, punctuation, word choice, and proofreading?
1		2		3		4		5		
No			Somewhat				Fully		
Problems to focus on:

Does the introduction summarize the ad and summarize any background information needed for the reader to understand the advertisement?  Does the introduction indicate what the intended audience is for the ad?
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Does the introduction include a thesis which gives the author’s evaluation of the ad’s accuracy, fairness, and persuasiveness?
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Does each body paragraph have a unified focus and a topic sentence that gives the main idea of the paragraph?
1		2		3		4		5		
Yes: body paragraphs__________
No: body paragraphs___________

Does the essay identify the claims of fact, value, and policy made in the ad and label them as such?
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Does the essay check the accuracy of any claims of fact?  Does it reference at least one credible outside source that either supports or contradicts each claim of fact?
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Does the essay identify the propaganda strategies used in the ad?
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Does the essay identify the explicit and implicit arguments that the ad makes and point out any logical fallacies?
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Does each body paragraph mention at least two specific quotations or examples?
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Does the author use a variety of signal phrases to integrate quotations and paraphrases smoothly?
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Does the author follow the guidelines for MLA in-text citations?
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Does the author explain how each quotation or paraphrase relates to his or her point?
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Does the conclusion return to the big picture and discuss the overall effectiveness of the ad?
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Does the essay have the correct format? See the “Essay Format” page in the course reader.  
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Does the Works Cited page list all the sources in correct format?
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Is the essay free from plagiarism (any instance of four words in a row that are the same as in another text)?