Physiology/Kinesiology
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Correction:
On the assignment sheet, the percentage totals for the components of this project
add up to 90 percent. The final 10 percent is determined by your classmates'
evaluation of your group.
Timeline
- Week 9
Individual Papers Due. Don't hesitate to ask for help.
If you want to presubmit what you have, I will give you feedback on it.
- Week 10
Group Presentations. Group reviews are due after each presentation.
You will critique other groups (not your own). The highest score will
be used in determining your grade points. If the top group earns
30 points, all groups will be graded against 30 points instead of the
40 points possible.
Group Evaluation Form -- PDF
- Week 11
Peer and self evaluations due. Submit one evaluation form for
each person in your group, including yourself.
As with group evaluations, possible points used in your grade will be based
on the highest score earned. Since no one is perfect, NO ONE should have
5's across the board, and NO ONE should turn in identical evaluations for
all peers -- if this happens, your evaluations will be discounted and
you will receive only half-credit on the assignment.
Self-evaluations are credit/no credit --
they're either submitted or not -- and are used as a comparison of how you
view yourself compared to your peer's perception of you. Obviously, if you
give yourself all 5's, you have serious problems you need
to work out, preferably with professional help.
Peer Evaluation Form -- PDF
Groups are listed below. PMs are listed first in bold.
If you are listed in the wrong group, or not listed at all, contact Tracey
immediately.
Group | Members |
Paxil by GlaxoSmithKline |
Phoenix L
Paulie A, Merlin C, Karyn B, Justin K, Don B, Minako I
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Prozac by Eli Lilly |
Barry R
Travis B, Anthoney S, Matt M, Oil A, Bryan J, Aaron S, Richard M
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Zoloft byPfizer |
Sary Y
Ian B, Gene T, Hui-Chen S, Brad B, Eric G, Eloisa G
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Tips
The first step in this endeavor is to set a project timeline
-- what should be happening at what point in the term in order for
you to successfully present on week 10. During this organization period, the PM
should note everyone's strengths and weaknesses so appropriate
assignments can be made within the group. Also determine how and when group
members will check-in and/or update their progress. Some ways other groups
achieved this was with regular meetings, email, setting up a Yahoo or other
BBS or blog.
Keep your target market in mind.
Your target market can usually be determined by what your product does.
If it's an incontinence product, chances are you're marketing to elder
adults. If it's an athletic performance enhancer, your target group is
probably young to middle-age adults, primarily male.
Remember, there are two parts to your presentation: the promotional campaign
to increase consumer awareness and interest; and the fact-stating portion to
influence medical professionals to choose to recomend your products over your
competitors'.
Links
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Medline Online.
Search the National Library of Medicine's databases.
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WebMD.
Consumer-level searches.
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