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Workgroups

Term Project


    Physiology/Kinesiology

Correction: On the assignment sheet, the percentage totals for the components of this project add up to 90 percent. The final 10 percent is determined by your classmates' evaluation of your group.

Timeline

  • Week 9
    Individual Papers Due. Don't hesitate to ask for help. If you want to presubmit what you have, I will give you feedback on it.
  • Week 10
    Group Presentations. Group reviews are due after each presentation. You will critique other groups (not your own). The highest score will be used in determining your grade points. If the top group earns 30 points, all groups will be graded against 30 points instead of the 40 points possible.
    Group Evaluation Form -- PDF
  • Week 11
    Peer and self evaluations due. Submit one evaluation form for each person in your group, including yourself. As with group evaluations, possible points used in your grade will be based on the highest score earned. Since no one is perfect, NO ONE should have 5's across the board, and NO ONE should turn in identical evaluations for all peers -- if this happens, your evaluations will be discounted and you will receive only half-credit on the assignment. Self-evaluations are credit/no credit -- they're either submitted or not -- and are used as a comparison of how you view yourself compared to your peer's perception of you. Obviously, if you give yourself all 5's, you have serious problems you need to work out, preferably with professional help.
    Peer Evaluation Form -- PDF

Groups are listed below. PMs are listed first in bold. If you are listed in the wrong group, or not listed at all, contact Tracey immediately.

GroupMembers

Paxil by GlaxoSmithKline

Phoenix L
Paulie A, Merlin C, Karyn B, Justin K, Don B, Minako I

Prozac by Eli Lilly

Barry R
Travis B, Anthoney S, Matt M, Oil A, Bryan J, Aaron S, Richard M

Zoloft byPfizer

Sary Y
Ian B, Gene T, Hui-Chen S, Brad B, Eric G, Eloisa G

Tips

The first step in this endeavor is to set a project timeline -- what should be happening at what point in the term in order for you to successfully present on week 10. During this organization period, the PM should note everyone's strengths and weaknesses so appropriate assignments can be made within the group. Also determine how and when group members will check-in and/or update their progress. Some ways other groups achieved this was with regular meetings, email, setting up a Yahoo or other BBS or blog.

Keep your target market in mind. Your target market can usually be determined by what your product does. If it's an incontinence product, chances are you're marketing to elder adults. If it's an athletic performance enhancer, your target group is probably young to middle-age adults, primarily male.

Remember, there are two parts to your presentation: the promotional campaign to increase consumer awareness and interest; and the fact-stating portion to influence medical professionals to choose to recomend your products over your competitors'.

Links

  • Medline Online. Search the National Library of Medicine's databases.
  • WebMD. Consumer-level searches.